online design & development resource - oDDsource.com
 

Part of: SEO Glossary

AdWords

Google AdWords is an advertising medium established in 2000 which allows webmasters to bid for keywords specific to their website. These keywords enable the website to appear in advertising areas of Google (the top or right hand side) irregardless of their natural search engine ranking. Google refers to these as sponsored links.

The method of bidding for a keyword is a technique first developed by Overture for their own advertising medium. Overture's model was based solely on CPC, and ranked in order on the page from the largest to smallest amount per click. Google created the ability to rank the positions based upon the popularity of the ad. The presumption being, that the more often an ad is clicked on, the more relevant to the search result it is. Some claim that Google figured if it based the ad results on a CPM model, it would increase the revenue it took in. Google says it did it to increase the relevancy of the ads.

You can find out more information about AdWords, or check out the official AdWords blog to get the latest AdWords news and tips.

 

return to top


Web & Graphic Design:

  Design Articles & Tutorials
  Design Books
  Design Software
  Free Web Graphics

Development & Scripts:

  Dev Articles & Resources
  Development Books

E-commerce & Marketing:
  E-commerce Articles & Info
  E-commerce Books

Search Engine Optimization
  SEO Information

Website Directory:
  Custom Website Design
  Domain Name Registrars
  SEO Tools
  Website Directories
  Website Tutorials

More:
  Home
  Contact us

Partner Links:
  Add a Link
  RSS Feeds
  Partner Directory

 

Copyright 2005 Dennis Partridge, All Rights Reserved. Another Partridge website production.